BEETLEJUICE PRESS KIT
The Beetlejuice Press Kit is comprised of three objects: a poster, a box, and a booklet with fun facts about the movie. Each of the three items in the press kit draw closely from the main character's color scheme. Black, white, and bright green are regularly seen throughout the movie, especially in scenes depicting the main character. The design of the poster pulls from the black and white stripped suit worn by Beetlegeuse when the character is first introduced in the movie. The box refers back to Beetlegeuse when he becomes a giant black snake to scare the Deetz family. Finally, the booklet incorporates varied design aspects mentioned previously such as the color scheme and the stripes.
